Video Mapping involves fascinating projections on buildings during which the house gets a new façade or collapses in a split second, only visually of course. Compared to traditional projections, video mapping is unique by making maximum use of architectonic elements and features of the building. A very sophisticated type of projection, which is based on a detailed prior survey of the building in question. The script and content of each projection is always based on the message to be communicated or on character of the event.
Projection mapping, similar to video mapping and spatial augmented reality, is a projection technique used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages. By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.
Imagine trudging into a convention center with expectations of seeing the usual white fluorescent lights and long, drawn-out presentations. As you walk through the doors, you are immediately surprised to hear sweet sounds of crickets and frogs. You feel a slight breeze and the warmth of the sunshine on your skin. As you look around, you are surprised to be surrounded by the invigorating feel of life-like flowers, shrubs and a colorful forest. This convention turns out to be more of a serene escape into the wilderness than a business-like function. Now, of course, the convention described above is not really in a forest. With the help of projection mapping in events, guests are able to walk through an ordinary venue feeling as if they are in a completely different environment.